CommArts debuts Foxtalk Magazine
Matt Spillane
Issue date: 2/4/10 Section: News
Foxtalk was designed mainly to appeal to alumni and establish better communication between them and the School of Communication & the Arts. Similar publications have proven successful at other institutions.
"I saw how positively alumni and students responded to the magazines that I worked on at the university I previously worked at [University of Tennessee]," Lepre said. "One of my hopes for it is that we'll start hearing from our alumni and they'll become…more invested in what's still going on here."
Ralston said that potential students are another important audience for Foxtalk, which can be utilized by the Admission Office. Hard copies of the magazine could be made available by Admissions for use on off-campus recruiting trips and on-campus events.
The magazine will also be marketed by public relations classes, which will utilize Facebook, Twitter and LinkedIn.
It has not been online for long, but students are already giving feedback on Foxtalk.
"I was very impressed when I saw Foxtalk," senior Amy Wheeler said. "I think it is a very well-designed and necessary addition to the Communications program. The publication is a great place to highlight the work that Communications students are doing and what there is to look forward to in the future."
There are still aspects of the magazine to improve upon, though.
"I think if I were to make one suggestion," Wheeler said, "it would be to ensure that each of the departments within the School of Communications & the Arts are featured. The Music Department seems to be missing from this issue."
Clark suggested that there could be a greater balance between coverage of undergrads and alumni.
"I would love to see current students be profiled a bit more," she said. "A lot of it is alumni-based. They could highlight individual people."
"I saw how positively alumni and students responded to the magazines that I worked on at the university I previously worked at [University of Tennessee]," Lepre said. "One of my hopes for it is that we'll start hearing from our alumni and they'll become…more invested in what's still going on here."
Ralston said that potential students are another important audience for Foxtalk, which can be utilized by the Admission Office. Hard copies of the magazine could be made available by Admissions for use on off-campus recruiting trips and on-campus events.
The magazine will also be marketed by public relations classes, which will utilize Facebook, Twitter and LinkedIn.
It has not been online for long, but students are already giving feedback on Foxtalk.
"I was very impressed when I saw Foxtalk," senior Amy Wheeler said. "I think it is a very well-designed and necessary addition to the Communications program. The publication is a great place to highlight the work that Communications students are doing and what there is to look forward to in the future."
There are still aspects of the magazine to improve upon, though.
"I think if I were to make one suggestion," Wheeler said, "it would be to ensure that each of the departments within the School of Communications & the Arts are featured. The Music Department seems to be missing from this issue."
Clark suggested that there could be a greater balance between coverage of undergrads and alumni.
"I would love to see current students be profiled a bit more," she said. "A lot of it is alumni-based. They could highlight individual people."
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